I went to a video games show recently, and I was struck by how many exhibition stands there were there. Pretty much every company that was there used them in some way to demonstrate their main services and what sets them apart from other firms.

I was surprised by how versatile they were, as they could be used to display really big images. Some of them were very effective and communicated certain feelings or ideas very well. One I saw showed a huge blue sky with little fluffy clouds, which really gave a superb impression of space and freedom. This represented the open ended mind set of the video games company involved.

Printing technology has come on a very long way, and pretty much any visual idea can be placed onto these kind of exhibition stands. There are a wide range of companies that provide these kind of services, and many will help will all aspects of the design and printing process. It is worth finding out how much experience the company has – and you should also look at some examples of previous stands that they have been involved with, as this gives a good impression of their ability.